A product launch is a set of coordinated events andactivities a business undertakes to put a new product in the market. Productlaunches represent an exciting milestone in the product lifecycle, and whilemany think a launch is all about making a splash with your product’sannouncement, there's so much more to it than that. Product launches help bringattention to both the product and your brand, it opens the door to early userfeedback to guide future product improvements, and it shapes the product'sperception in customers' eyes.

Every organization approaches product launches in its ownway. And since product launches require input and collaboration from so manyteam members, such as engineering, executive leadership, product, marketing,and sales, the most effective product launch plans center around clearcommunication, accurate task management, and product management best practices.

Building a product launch plan starts with knowing yourhigh-level business goals and aligning them with what you're looking toaccomplish with your product launch.