Corporate gifts are an incredible way to show your customers and employees that you value them in a certifiable and attentive manner.

Corporate gifting is the practice of creating a touchpointwith employees, clients, or prospects through the use of a gift—whether givinga physical item such as a practical swag piece, an edible treat, orpersonalized clothing item, or via a non-physical gift such as an eGift card oran experience (such as airfare or concert tickets).

Receiving a gift is a powerful experience; it creates asense of connection to the giver and can create positive associations with aperson or a brand. Companies and marketers have long relied on the power ofgifting to secure better relationships with potential and existing clients, toshow appreciation for their business When used as part of your overallmarketing or employee retention efforts, gifting can be highly effective interms of ROI and satisfaction.

For Prospects

Gifting can motivate those who are not yet your customers tobecome one. In fact, 80% of consumers say they are more likely to do businesswith a company if it offers personalized experiences, according to Instapage.Sending the right gift at the right time can be the motivator for prospects totake a desired action, such as completing a purchase, signing up for a service,or making a discovery call.

For Clients

Clients too can benefit from a well-timed gift. It can letthem know their business is valued, encourage them to continue their service orbecome brand evangelists, and has the power to bring your company back totop-of-mind in cases where it’s been a while since the last interaction.According to a retail study, consumers with an emotional connection to a brandhave a 306% higher lifetime value.

For Employees

Clients and prospects aren’t the only people businesses needto consider. In many cases, the key to great customer outcomes starts muchcloser to home. In fact, a study reports that 57% of people claim thatreceiving mail makes them feel more valued. This statistic relates to directmail gifts; however, if you’ve ever been the recipient of some nicely-branded,high-quality apparel you know it can work for your staff as well.

These gifts, especially when they are of good quality andwell-personalized, create a feeling of being valued by your employer and fostera sense of belonging and connection to the team. These feelings translate intothe way employees go about their roles, and the quality of service they provideto external stakeholders, customers, and prospects.

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